Serious Magic is now part of Adobe! While you can no longer purchase Ultra or DV Rack individually, they are bundled in with other Adobe products.
Adobe Premiere Pro CS3 Tell your story with maximum impact using the start-to-finish solution for efficient video production that now includes Adobe Encore CS3 and Adobe OnLocation CS3 (Windows or Mac with Bootcamp), formerly the award-winning DV Rack HD. Save time with tools that take you from on-set capture using Adobe OnLocation through to output, and edit virtually any format from DV to HD and beyond. Tight integration with Adobe After Effects CS3 Professional and Photoshop expands your creative options. Reach the widest audience by delivering your content to DVD, Blu-ray Disc, the web, and mobile devices. Adobe Premiere Pro CS3 software is your choice for inventive storytelling and enhanced productivity. Adobe Premiere Pro CS3 $788.00 • Upgrade from Adobe Premiere Pro to Adobe Premiere Pro CS3 $288.00 •
	NEW! Serious Magic DV Rack 2.0 HD DV Rack 2.0 HD is direct-to-disk recording and monitoring software to help produce superior quality video from an HD camera. DVRack 2.0 HD includes all of the same great features as the NEW! Serious Magic DVRack 2.0 SD plus HDV, DVCPro50, DVCProHD support!
Videoguys Intro Special only $449.95 Upgrade from DVRack 1.0 to 2.0 HD for only $249.95

Serious Magic DV Rack 2.0HD Includes all of the same great features as the Serious Magic DVRack 2.0 SD
The DVCProHD Decoder makes it easy to convert MXF files into standard QuickTime or AVI files. It is a Video for Windows (VfW) decoder that installs onto PCs and allows most non-linear editors, such as Sony Vegas, Adobe Premiere® Pro, and Apple Final Cut Pro, to decode and edit DVCProHD files in a more universal format without having to transcode.

Fast Batch Conversion
Pull your Panasonic footage directly off a P2 card or a hard drive and quickly convert the file to QuickTime or AVI using the converter tool included with the decoder. There is no transcoding or re-encoding of the video or audio, so the process is completely lossless. It’s also fast. A one-minute MXF file typically takes less than 20 seconds to convert to AVI.

Seamless Workflow in your NLE
Whether you edit in Sony Vegas or Adobe Premiere, your converted AVI’s will drag and drop right onto the timeline. Files converted to QuickTime can be brought over to a Mac and will be read by Final Cut Pro. No more worrying about compatibility or codec issues – the DVCProHD Decoder ensures that your workflow remains simple.

• DVCPro50 and DVCProHD support
• DV Rack 2.0 HD records clips from Panasonic's new HD cameras, such as the HVX200. Clips can be saved to AVI or QuickTime format.
• Automatic frame removal of 24p footage
• Using the HVX 200 camera, DV Rack can automatically remove pull down from 24p recorded clips, saving space and making it easy to edit in "true" 24 frames per second.
• High-Definition Support
• Upgrade to DV Rack 2.0 HD and acquire footage from DV, HDV, DVCPro50 and DVCProHD cameras, displaying the actual post-compression image as it's being recorded.
• Full-Resolution 1280x720 HD Field Monitor
• Get precise pixel-for-pixel display of 720p footage.

System Requirements for DV Rack 2.0 HD

• Windows XP or 2000
• 2.0GHz single core processor or faster
• 1.8GHz dual core processor or faster
• Intel and AMD compatible
• 256 MB RAM
• CD-ROM Drive for Installation
• OHCI compliant IEEE 1394 adapter
• Hard Drive Space: 39MB for Installation
• 13GB per hour for recording DV or HDV
  ~26GB per hour for DVCPro50
  ~52GB per hour for DVCProHD
• 32MB AGP or PCI Express graphics card with Direct3D acceleration required (ATI Radeon or nVidia GeForce class recommended)
• Ethernet card or IDE/ATA hard drive required for product activation
• Hard drive speed: 4200 RPM or faster (5400 RPM drive recommended)

The DVCProHD Decoder makes it easy to convert MXF files into standard QuickTime or AVI files. It is a Video for Windows (VfW) decoder that installs onto PCs and allows most non-linear editors, such as Sony® Vegas®, Adobe® Premiere® Pro, and Apple® Final Cut® Pro, to decode and edit DVCProHD files in a more universal format without having to transcode.

Fast Batch Conversion
Pull your Panasonic footage directly off a P2™ card or a hard drive and quickly convert the file to QuickTime or AVI using the converter tool included with the decoder. There is no transcoding or re-encoding of the video or audio, so the process is completely lossless. It's also fast. A one-minute MXF file typically takes less than 20 seconds to convert to AVI.

Seamless workflow in Sony Vegas or Adobe Premiere Pro
Whether you edit in Sony Vegas or Adobe Premiere, your converted AVI's will drag and drop right onto the timeline. Files converted to QuickTime can be brought over to a Mac and will be read by Final Cut Pro. No more worrying about compatibility or codec issues – the DVCProHD Decoder ensures that your workflow remains simple.

Powerful Direct-to-Disk Recording
DV Rack's direct-to-disk recording is such a revolutionary concept; you have to shoot with it to really appreciate its value. Setup is simple, shooting a breeze, and you'll save time in the edit bay. There's simply no better way to shoot.

Faster Set Ups, Faster Editing
Connect your camera to your laptop via a FireWire cable and you're ready to go. DV Rack SD works with any DV camera, while DV Rack HD works with DV, HDV, DVCPro50, and DVCProHD cameras, including the HVX 200. Choose your recording format and drop you're ready-to-edit clips directly into your NLE.

Flexible Recording Options
The recording controls are laid out just like a traditional VTR. DV Rack records a clip to both internal or external hard drives. Name recorded clips individually or set up global names (i.e. Take 01), and DV Rack will automatically name each take with the next sequential number. Record for as long as you have hard drive space. A single two-hour event can be recorded to a single clip. No tape changes. No missing footage.

Review & Access Problem Video
While you're recording, the DV Quality Monitor is analyzing the audio and video in real time. It will let you know if your audio is blown out or if the video brightness exceeds a maximum value. These ClipAlerts™ will appear in the DVR showing you the exact place where there may be a problem.

Instant Playback of Footage
Instantly access and play your clips without rewinding tape. Plus you eliminate the possibility of accidentally recording over something you've shot. Provide immediate feedback to your talent and/or know immediately if you need to reshoot a scene.

Ready-to-Edit Clips
DV Rack records in a format that is compatible with your NLE. It saves the timecode generated from your DV or HVX200 camera. You get automatic pulldown removal of 24p(a) footage, saving space and making it easy to edit in "true" 24 frames per second.

DV Rack offers advanced recording features like:

Evaluate & Review Your Video
Unlike bulky analog reference monitors, this all-digital Field Monitor accepts direct DV, HDV, DVCPro50 & DVCProHD input, displaying the actual post-compression image as it's being recorded. In addition to features found in other high-end broadcast field monitors such as underscan, safe area display, letterbox mask and variable aspect ratio (16:9, 2.35 etc), this monitor introduces an impressive array of video evaluation tools such as freeze, zoom, dual zebra patterns and split. The Field Monitor is available in two sizes: 4:3 and 16:9 (HD up to 1280x720)

Fix Audio Problems
The Audio Spectrum Analyzer shows the volume and frequencies of your audio signal. Use it to achieve better microphone placement, recognize imperceptible background noise, and compare audio volume from one take to the next. The Audio Spectrum Analyzer will display your audio by frequency and indicate audio problems visually. Use this information to save your shoot and eliminate wasted time fixing bad audio in post.

Guarantee Scene Continuity
Continuity is simply making sure that everything, such as color, lighting and audio, matches from one scene to the next. When continuity doesn't match, it can ruin an entire project and force a reshoot. DV Rack's tools work together to catch continuity errors. Using the Split Screen and/or Onion Skin Mode, compare one clip to another and catch wandering microphones or changes in camera framing, brightness, and more. The waveform monitors and vectorscope also work in Split mode, so even subtle differences in color or brightness can be detected and corrected with ease.

Ensure Accurate Colors
The Spectra 60 is a next-generation scope that bridges the gap between print/painting applications and live video. The Spectra 60 displays the numerical color value of any pixel in your video signal. This is extremely useful for comparing color values between, say, a printed logo done in Photoshop® and the logo on the wall behind a CEO being interviewed. The Spectra 60 can show color in RGB, HSV, even CMYK color space, making it easy to compare values with any type of graphic or print ad.

Guarantee Accurate Timing
DV Rack's ShotClock timer/clock module features a stopwatch/event timer that counts up or down in video frames. It features a high visibility time-of-day production clock which can be automatically calibrated to the atomic clock at the U.S. Naval Observatory when connected to the Internet.

Create Storyboards
The DV Grabber module captures and saves high resolution video stills direct from live video or DVR clips. It's ideal for grabbing reference frames for client approval or storyboards. Capture images to standard JPG, BMP or PNG format. Save images to a file, the Windows clipboard, or directly to the DVR.

Objectively Calibrate Your Camera
DV Rack's SureShot camera setup module walks you through a simple four step, wizard-like process to objectively calibrate your camera for the best possible quality in a given environment. It's lightning fast and you don't even need to know anything about waveforms or traditional scopes! SureShot works automatically by using the custom calibration charts specially printed on the camera setup cards included with DV Rack.